Added 96 days ago

Corporate Marketing Team Leader

LocationHanoi

Job typePermanent

SalaryNegotiable

CategoryMarketing / PR

ExperienceMore than 10 Years

IndustryRetail


Job Responsibilities

The roles and responsibilities of Corporate Marketing Team Leader is to manage Corporate Marketing Team to develop marketing strategies, manage the execution of marketing campaigns and monitor the marketing effectiveness for all product categories and corporate brand on both traditional and digital channels, including:

 

·      Product Marketing:

-         Annual marketing planning by product (for new product, for sustaining, budget management)

-         Execution with agency (TVC, Digital, Event, BTL, etc.)

-         Effectiveness monitor and report

·      Digital Marketing

-         Online Media Planning & Buying

-       Brand online campaign

-         Website and owned media channel management

-         Online store, e-Commerce and retailer online marketing

·      PR:

-    PR Planning with retainer agency for cross brand; main top news media and journal cover; retailer’s PR; KOL management

-         Risk management

·      Media:

-         Media planning and buying for both online and traditional channels

-         Effectiveness management and report

Experience requirements

·      Good English comprehension in all 04 communication skills

·      Having experience in consumer goods or retail industry is essential

·      Have at least 15 years of working experience in Marketing field, with at least 07 years leading a team of from 07 people

·      Have a solid marketing background with the ability to create a vision, develop strategy in accordance with the company’s business, catch up and well understand the market as well as marketing trends and tools.

·      Strong leadership skills in managing a wide range of diverse individuals and multiple tasks

·      Detailed, sensible, enthusiasm, and adaptable Leadership, positive working attitude, accountability and team-working

Education requirements

Bachelor Degree

Contact Person

  •   Anh Pham
  •  Adecco