Job summary

We are in the search for a General Manager who is an expert in Retail market

Job Responsibilities

As the General Manager, you will be responsible for driving development in Vietnam. Your focus will be on establishing a market-leading retail business that integrates advanced technological platforms, combining traditional brick-and-mortar operations with an omnichannel approach tailored for consumers and traditional retailers. This will involve overseeing the creation and scaling of separate verticals within the business.

Strategic Leadership:

• Develop and execute a strategic plan to transform the investment thesis into actionable greenfield or partnership strategies.
• Identify and leverage local partnerships to support market entry and expansion efforts.
• Regularly update shareholders on progress, challenges, and strategic recommendations.

Retail Format Development:

• Refine and validate the omnichannel retail customer value proposition (CVP) through customer research (e.g., desk research, focus groups, surveys).
• Assess the potential of the B2B segment, including traditional retailers, for adopting new services such as inventory management, e-payments, and digital services.
• Define pilot projects' scope, including assortment, pricing, promotions, customer experience, and service levels.
• Set objectives, budgets, and timelines for pilot projects and oversee the hiring of key personnel.
• Execute pilot projects across multiple dimensions, including location, real estate development, supply chain, in-store operations, commercial activities, and technology integration.
• Conduct iterative testing, learning, and refining cycles to optimize commercial and operational aspects of the pilots.

Scaling New Retail Formats:

• Establish processes and best practices for scaling successful retail formats.
• Ensure seamless integration of technology to enhance the e-offering for consumers and traditional retailers.
• Develop strategies for financial services and digitalization tailored for local traditional retailers to boost their operational efficiency.
• Expand the team as necessary across various functions, including commercial, operations, supply chain, IT, HR, and finance.
• Define objectives, budgets, and timelines for scaling up in alignment with the joint venture strategy and ensure execution within approved budgets and timelines.

Experience requirements

• Over 10 years of experience in startups or strategy consulting, focusing on the launch of innovative products, especially those with technology components.
• Strong understanding of the Southeast Asian market.
• Extensive experience in retail, with a preference for candidates with experience in discount retail formats.
• Proven track record of working with shareholders and senior executives.
• Proficiency in English
• In-depth knowledge of various retail channels, including modern brick-and-mortar, e-commerce, and traditional channels.
• Demonstrated success in launching and managing businesses.
• Experience building and leading high-performing teams to achieve business objectives.
• Strong focus on customer experience and satisfaction across all retail initiatives.
• Ability to implement efficient processes and systems to enhance store performance.
• Skilled in utilizing data and analytics for strategic decision-making and growth.

Education requirements

• Degree in Business Administration or a related field (Master’s/MBA preferred).

If you're ready for this challenge, please CLICK THE APPLY BUTTON or contact Ms. Phuong Nguyen at maiphuong.nguyen@adecco.com for support

Contact Person

• Mai Phuong Nguyen
• Adecco
• Tel.