Head of Marketing Retail Banking

Job summary

A leading bank company is currently looking for a Head of Marketing Retail Banking to be based in Hanoi.

Job Responsibilities

• Manage the marketing plan budget and establish goals and objectives for all marketing activity, and track results and report on completion with Retail Banking Division management contacts on a regular basis.
• Stay abreast of current market conditions and trends and incorporate new innovations into Retail Banking Division marketing plans—this includes the production and distribution of marketing plans to channel partners and enterprise customers.
• Ensure that all marketing material, and all initiatives, represent value to enterprise customers, including webinars, white papers, and case studies.
• Manage the Retail Banking Division’s website, blog, SEO/SEM programs, resource center, and other marketing initiatives.
• Conduct surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing customer needs.
• Own and manage all trade show exhibits and events for Scout RFP.
• Own communication of marketing information throughout the Retail Banking Division as requested and/or required.
• Own the cost-effective distribution of literature and technical information, as well as the maintenance of the library of all marketing material and projects.

Experience requirements

• 5+ years of marketing experience with 3+ years in an enterprise Retail Banking marketing role.

Education requirements

• Bachelor’s degree in Marketing or a related field.

Contact Person

•   Hien Tang
•  Adecco