Senior Marketing Manager

Job summary

• Our client is leading F&B chain is looking for a Senior Marketing Manager, based in HCMC
• The Senior Marketing Manager will be responsible for overseeing and implementing comprehensive marketing strategies for our client

Job Responsibilities

Marketing Strategy Development:

• Conduct comprehensive market research and gather consumer insights to inform strategic decisions.
• Utilize data analytics and conduct thorough business/brand analysis to identify opportunities and challenges.
• Develop comprehensive brand marketing plans aligned with organizational objectives.
• Formulate integrated marketing communication strategies to ensure cohesive brand messaging across channels.

Marketing Strategy Execution:

• Oversee overall brand operations to ensure consistency and alignment with marketing objectives.
• Collaborate with cross-functional teams to drive product development initiatives aligned with market needs.
• Manage media channels both offline and online to optimize brand visibility and engagement.
• Safeguard and enhance brand equity through strategic marketing initiatives.
• Develop and implement marketing systems to streamline processes and enhance efficiency.

Omnichannel Marketing:

• Lead the development of omnichannel infrastructure to seamlessly integrate online and offline customer experiences.
• Formulate omnichannel sales and brand-building strategies catering to various touchpoints such as dine-in, take-away, internal & external delivery, among others.

People Development:

• Drive organizational development initiatives to foster a conducive work environment for marketing teams.
• Participate in hiring processes to attract top talent aligned with the department's objectives.
• Develop and implement training programs to enhance the skill set and knowledge base of marketing teams.
• Implement strategies to promote employee retention and foster a culture of growth and development.

Experience requirements

• Have 10-12 years of experience in the marketing field, preferably with strong background in QSR/fast casual/F&B chains, delivery aggregators or FMCG industries at mid/large-scale companies and multinational corporations.
• Extensive experience with the market landscape and an in-depth understanding of restaurant trends in the country.
• Well-versed in all aspects of offline and online marketing, brand/ digital/omnichannel marketing strategies/tactics in the QSR/Retail industry.
• Ability to strategize and execute detailed work items.
• Fluent in English.
• Have experience managing a multi-member team.
• Be able to work in a (very) fast-paced environment, multi-task and collaborate closely with multiple business units.
• Demonstrates resilience and adaptability - strong capacity for overcoming challenges and navigating through change
• Exhibits a keen business acumen and entrepreneurial mindset
• Excellent problem-solving and decision-making skills.
• Strong project management skills
• Interrelates well with people of various backgrounds; likes to meet and deal with people.
• Results driven
• Ability to negotiate effectively.
• Highly analytical and able to identify issues, and determine alternative courses of action for the best result.
• Initiative – product concepts, designs, marketing strategies.

Education requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

Please click the APPLY button or contact Ms. Phuong Nguyen via +84 989 777 066 or maiphuong.nguyen@adecco.com to discuss further.

Contact Person

•   Mai Phuong Nguyen
•  Adecco