Area Sales Manager - Dairy Nutrition

Job summary

Our client, a reputable FMCG company is looking for an Area Sales Manager to join them

The Area Sales Manager is responsible for managing distributors and plays a crucial role in driving sales and achieving revenue targets within a specified geographic region. This position involves overseeing the performance of distributor partners, developing and implementing strategic plans, and ensuring effective collaboration to maximize market penetration.

Job Responsibilities

1. Distributor Management

• Identify, recruit, and manage a network of distributors within the assigned region.
• Develop strong relationships with distributors, providing necessary support and guidance to ensure their success.
• Regularly assess distributor performance, addressing any issues and providing constructive feedback.

2. Sales Strategy

• Develop and implement effective sales strategies to achieve regional sales targets.
• Analyze market trends, competitor activities, and customer feedback to refine and adapt sales strategies.
• Collaborate with the marketing team to ensure alignment between sales and marketing efforts.

3. Training and Development

• Provide training to distributors on product knowledge, sales techniques, and company policies.
• Work closely with distributors to enhance their sales capabilities and improve overall performance.
• Conduct regular performance reviews and offer coaching to enhance distributor effectiveness.

4. Budgeting and Forecasting

• Develop and manage the regional sales budget, ensuring that financial goals are met.
• Collaborate with finance and other relevant departments to create accurate sales forecasts.
• Monitor expenses and ensure adherence to budgetary constraints.

5. Market Analysis

• Conduct market research to identify potential areas for growth and expansion.
• Gather feedback from distributors and customers to understand market needs and preferences.
• Stay informed about industry trends, competitor activities, and regulatory changes.

6. Relationship Management

• Cultivate and maintain strong relationships with key accounts and strategic partners.
• Collaborate with cross-functional teams, including marketing, product development, and customer support, to ensure a seamless customer experience.

7. Reporting and Analysis

• Prepare and present regular reports on sales performance, market trends, and distributor activities to senior management.
• Utilize data analytics to gain insights into sales patterns and identify areas for improvement.

8. Compliance and Ethics

• Ensure that all activities and interactions with distributors adhere to company policies, legal requirements, and ethical standards.
• Address any compliance issues promptly and implement corrective actions as necessary.

Experience requirements

• Proven experience in sales management, with a focus on distributor management.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Analytical and strategic thinking skills.
• Ability to travel within the assigned region as needed.
• Able to communicate in English.

Education requirements

• Bachelor's degree in business, marketing, or related field.

Please click the APPLY button or contact Ms. My at My.le@adecco.com for more information

Contact Person

•   My Le
•  Adecco