Brand Marketing Lead

Job summary

In this role, you will be responsible for delivering marketing strategies that align with our organizational goals:

Job Responsibilities

Brand Strategy & Vision:

• Develop a brand strategy aligned with business objectives and target audience
• Define the brand positioning, value proposition, and messaging framework
• Craft a long-term brand vision and roadmap

Brand Identity & Guidelines:

• Oversee the brand's visual identity and establish a cohesive style guide
• Ensure consistent brand application across all marketing and communications

Integrated Marketing & Campaigns:

• Lead the development and execution of cross-channel marketing campaigns
• Coordinate the creation of compelling content to bring the brand to life

Team Management & Collaboration:

• Lead and mentor a high-performing brand marketing team
• Collaborate cross-functionally to ensure brand alignment

Experience requirements

• Minimum of 4-7 years of experience in brand strategy, marketing, and management (in-house and/ or agency settings)
• Proven track record of leading successful brand development and transformations for user-facing products and services
• Exceptional strategic and creative thinking skills to translate complex concepts into impactful brand narratives
• Strong executive-level communication, collaboration, and leadership abilities
• Expertise in data analysis and using metrics to drive brand and marketing decisions
• Experience in building, leading, and inspiring high-performing, cross-functional teams
• Excellent English proficiency

Education requirements

Please click on the "Apply" button or contact our Consultant, Ms. Trang Vo for more details:

Email: trang.vo@adecco.com

Phone: +84 965 753 629

Contact Person

•   Trang Vo
•  Adecco