Product Marketing - Marketing Communications

Job summary

Our client which is a world leading technology innovation company specializing in the production of consumer electronics, mobile communications and home appliances is looking for a temporary (one year) position.

Job Responsibilities

1. Research, Analysis & Reporting:

• Conduct competitive research to analyze competitor products, marketing strategies, and industry trends, identifying opportunities for product enhancements and market positioning.
• Analyze data and provide actionable insights with well-supported recommendations.
• Prepare and submit daily, weekly, and monthly reports to the Direct Manager, Product Manager, and Product Director.
• Monitor key brand performance indicators (KPIs) by tracking the annual Brand Health Report.

2. Planning & Budget Management:

• Collaborate closely with the Product Manager, Product Director, and headquarters to develop the annual Marketing and Budget Plan, including both Above-the-Line (ATL) and Below-the-Line (BTL) strategies.
• Partner with the Product Manager and Corporate Marketing Manager to plan and execute new product launches.
• Create detailed campaign briefs for agencies, ensuring alignment with strategic goals.
• Monitor and manage the marketing budget, allocating resources to specific activities and ensuring effective financial oversight.

3. Campaign Management:

• Oversee the end-to-end execution of marketing campaigns, ensuring adherence to timelines, managing agencies, and driving successful outcomes.
• Take ownership of all aspects of campaign delivery, ensuring smooth processes, efficient budget management, and alignment with sales objectives.
• Collaborate with the Sales team to align marketing activities with pricing, promotions, and product strategies to support sales targets.
• Contribute to the development of sales support materials, including sales kits, brochures, and product leaflets.
• Work closely with the PR/Corporate Marketing team to ensure product marketing initiatives are aligned with the overall brand strategy and contribute to broader business goals.

4. Internal Tasks:

• Coordinate with the Digital Marketing team to update product, category, and promotional banners on the website as per business unit or headquarters requirements.
• Manage the processing of contracts, amendments, and vendor payments to ensure smooth operational execution.

Experience requirements

• Proficient in English with excellent communication skills.
• Strong organizational and interpersonal abilities.
• Exceptional project management skills with the ability to handle multiple tasks and coordinate with various stakeholders to deliver complex programs efficiently.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• 4-5 years of relevant experience in a similar role or industry (Kitchen Appliances)
• Expertise in product management, consumer insights, and creative/strategic thinking.
• Highly adaptable, open-minded, and solution-oriented, with a strong sense of creativity and practicality.

Education requirements

• University degree, major in Marketing or related fields

Please click the APPLY button to submit your CV or contact Ms. Dieu Khanh directly for more information via

Email dieukhanh.nguyen@adecco.com or Zalo 0357218993

Contact Person

•   Dieu Khanh Nguyen
•  Adecco