Area Sales Manager (ASM)

Job summary

• Our client is a fast-growing player in the FMCG sector, specializing in high-quality food ingredients.

Job Responsibilities

As the Area Sales Manager (ASM), you will be responsible for the following:

• Develop and execute the sales strategy for the assigned territory in alignment with national objectives.
• Manage and grow relationships with distributors, wholesalers, and key retail accounts.
• Monitor and ensure sales targets are met through effective team and channel management.
• Analyze market trends, competitor activity, and customer insights to identify opportunities for growth.
• Lead, coach, and motivate a team of Sales Representatives to drive performance.
• Collaborate with Trade Marketing and Product teams to roll out in-store programs and promotions.
• Ensure high levels of customer satisfaction and resolve escalated issues effectively.
• Monitor inventory levels, order forecasts, and distribution performance.

Experience requirements

• Minimum 3-5 years of experience in sales management within the FMCG sector, preferably in food ingredients, baking, or related categories.
• Proven ability to lead teams and manage distributor networks.
• Strong negotiation, analytical, and communication skills.
• Results-oriented mindset with the ability to work under pressure and adapt to a dynamic market.

Education requirements

• Bachelor’s degree in Business Administration, Sales & Marketing, or related fields.

WHAT’S OFFERED

• Competitive base salary + performance-based incentives.
• Company car, phone, and other business tools.
• Career advancement opportunities in a high-growth business.
• Dynamic, entrepreneurial working culture.

Please click the APPLY button or contact Ms. Quynh Chu at +84 377 702 104 or quynh.chu@adecco.com to discuss further.

Contact Person

•   Quynh Chu
•  Adecco