Head of Marketing

Job summary

• Our client stands out as a key player in education industry is looking for Head of Marketing

Job Responsibilities

Developing Marketing and Communication Strategies:

• Devise comprehensive marketing and communication strategies aligned with the school's objectives and values.
• Identify target audiences and segments, and tailor messaging accordingly.
• Stay updated with market trends and competitors to refine strategies as needed.

Brand Management:

• Oversee the school's brand identity and ensure consistency across all communication channels.
• Develop brand guidelines and standards for internal and external use.
• Foster a strong brand presence in the community and educational landscape.

Digital Marketing and Online Presence:

• Lead digital marketing initiatives, including website management, social media, email campaigns, and online advertising.
• Monitor and analyze online metrics to assess the effectiveness of digital marketing efforts.
• Optimize SEO and SEM strategies to enhance online visibility and drive traffic.

Content Creation and Management:

• Create compelling content for various platforms, including website, social media, newsletters, and press releases.
• Collaborate with internal teams to gather content and ensure accuracy and alignment with brand messaging.
• Manage content calendars and publishing schedules.

Public Relations and Media Relations:

• Develop and maintain relationships with media outlets, journalists, and influencers.
• Handle media inquiries and coordinate press releases and interviews.
• Identify opportunities for positive media coverage and manage crisis communications when necessary.

Event Management:

• Plan and execute marketing events, such as open houses, workshops, and seminars.
• Coordinate logistics, promotions, and follow-up activities to maximize event success.

Team Leadership and Development:

• Lead and mentor a team of marketing and communications professionals.
• Provide guidance, feedback, and professional development opportunities to team members.
• Foster a collaborative and creative work environment that encourages innovation and excellence.

Experience requirements

• Proven experience in marketing and communications roles, preferably in the education sector.
• Strong strategic thinking and analytical skills.
• Excellent written and verbal communication abilities.
• Proficiency in digital marketing tools and platforms.
• Demonstrated leadership and team management skills.
• Creative thinking and problem-solving capabilities.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Passion for education and a commitment to the school’s mission and values.

Education requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field; Master’s degree preferred.

Please click the APPLY button or contact Ms. Phuong Nguyen via +84 989 777 066 or maiphuong.nguyen@adecco.com to discuss further.

Contact Person

•   Mai Phuong Nguyen
•  Adecco