Marketing Assistant Manager

Job summary

Our client is one of the leaders in Entertainment industry.

Job Responsibilities

Marketing Planning & Execution:

 

• Ignite creative brainstorming sessions to craft and propose targets, develop and implement IMC plans and campaigns, including the IMC component of campaign launching in alignment with key business priorities, brand & customer needs, and work with product team, KOLs, Community team to drive publishing goals such as acquiring new users, retaining current ones, re-engaging churned users, and boosting event performance.
• Manage and execute the elements of the optimal IMC mix including content marketing (develop and refine captivating content, optimize & report on: website, copywriting, art direction, video production (3D, MV, short film, web material, iTVC, influencers activities).
• Leveraging contents in tailored ways to specific channels and campaigns, in collaboration with partners like production houses, agencies, photographers, and key opinion leaders (KOLs).

 

Performance Management:

 

• Responsible for product and campaign awareness, users reach & engagement metrics on social media platforms, managing all brand’s media channels.
• Produce insightful periodic and post-campaign reports to measure key performance indicators (KPIs) and highlight areas for improvement.
• Conduct in-depth analysis and evaluation of the effectiveness of various campaigns and channels to continuously optimize marketing strategies.

Experience requirements

• Experience: Minimum 3 years in end-to-end Marketing project management with extensive experience in digital campaign marketing
• Qualifications: Bachelor's degree or equivalent practical experience, coupled with a portfolio showcasing your past projects.
• Passion: A deep love for Football & Gaming is a must
• Skills: Sharp analytical mind, strong problem-solving abilities, and clear, effective communication skills.
• Language: Fluent in English.

Education requirements

If you are ready to join this exciting opportunity, please contact Ms. Minh Anh Vo at +84 855 790 401 or minhanh.vo@adecco.com for further discussion

Contact Person

•   Minh Anh Vo
•  Adecco