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Added 44 days ago

LocationHo Chi Minh City

Job typePermanent

Salary34,000,000-50,000,000 (VND)

CategoryMarketing / PR

Experience5-7 Years

IndustryDigital/Online/E-Commerce



Job summary

A big multinational technology company in e-commerce, retail, Internet is looking for a Content Marketing Specialist for the B2B e-commerce business.

Job Responsibilities

  • The content marketing expert is responsible brand glocalization, leads generation, and offline/digital media marketing to increase awareness, interests, purchase intention of company's B2B service.
  • She/He coordinates and collaborates with company's internal and external PR/media/marketing resources to optimize brand's influence and impact, and therefore drive leads through acquisition of new customers.
  • Develop annually/seasonally content marketing strategy and conduct highly integrated, scalable and leverable campaigns/programs to drive awareness, interests, and purchase/repurchase intention of company B2B service.
  • Build well-branded and integrated online/offline marketing campaigns that drive demand and leads through acquisition of new customers – including campaign implementation from idea to execution, monitor and track campaign results using analytical and reporting capabilities to track and optimize the performance of marketing campaigns (ROI).
  • Collaborate with BD and event marketing strategists to align on integrated marketing strategies, priorities and promotional activities.
  • Content creation, curation, generation and distribution for KA sellers and success stories.
  • Effective and comprehensive cross-department coordination with central marketing team to ensure the smooth landing of the marketing initiative from headquarter with efficiency.

Experience requirements

  • 5+ years experience of content/digital marketing operation in e-commerce/Internet companies. Experience in b2b business marketing, and brand management is a plus.
  • Deep understanding and rich experience in managing digital channels such as Facebook, LinkedIn etc. for leads generation and drive online growth.
  • Experience of brand localization and community management, able to deliver content/design implementation according to various marketing initiative.
  • Being an expert in integrating resources, with an insight of the local business community and create strong relationship with local media and PR channels.
  • Capability of numerical thinking, able to analyze the ROI based on total input and delivery timely.
  • Ability to manage ambiguity by coping with uncertainty and risk, as well as adapting to change.
  • High proficiancy and excellent communication skills in writen and oral English.

Education requirements

  • Bachelor Degree with relevant industry.

Please click the APPLY button or contact Ms. Minh Anh (Joy) at +84 855 790401 or +84 28 3636 5810 - Ext 49 or minhanh.vo@adecco.com to discuss further.

Contact Person

  • Anh Vo
  • Adecco
  • Tel.