Job summary

Job Responsibilities

Business Intelligence

• Analyze market trends, shopper behavior, and competitor activities to guide strategic decision-making.
• Use data-driven insights to develop targeted marketing campaigns, optimize resource allocation, and create internal action plans to drive market growth.
• Regularly monitor and report on the effectiveness of trade marketing initiatives, making data-informed adjustments as necessary.
• Share internal data analysis and insights consistently to support business decisions.

Commercial Excellence

• Develop and execute effective retail strategies, promotional campaigns, and sales-driving initiatives.
• Collaborate with the team to ensure optimal product assortment, display, and visibility through effective field-force management.
• Develop and manage sales automation systems to support business execution and implementation.
• Enhance trade marketing efficiency and sales capabilities.

Customer Engagement

• Lead the creation and execution of customer-focused campaigns that drive brand loyalty and advocacy.
• Develop and improve customer loyalty programs, using data to personalize the customer experience.
• Build and implement targeted programs for different customer channels to increase loyalty and product penetration.

Merchandising

• Design and execute innovative retail display and visibility strategies to maximize shelf presence and drive sales.
• Work closely with the team to align product assortment, visual merchandising, and in-store experiences with changing consumer preferences.
• Ensure seamless integration between online and offline merchandising efforts for a consistent brand experience.

Trade Program Creation and Management

• Design and manage comprehensive trade programs that incentivize and support retail partners.
• Analyze and advise on investments for different trade partners, optimizing revenue and profitability across channels.
• Continuously monitor trade program performance, making regular improvements to enhance effectiveness.

Activation and Brand Adaptation

• Lead the launch of new products, services, or brand adaptations across retail channels.
• Ensure seamless integration of marketing strategies and activations across both physical and digital touchpoints.
• Spearhead the adaptation of brand and marketing assets to meet the specific needs of various retail channels.

Experience requirements

• Minimum 12 years of experience in retail marketing, with a proven track record of success
• Expertise in the key areas of business intelligence, commercial excellence, customer engagement, merchandising, trade program creation, and activation;
• Strong commercial acumen and a deep understanding of retail dynamics, including pricing, promotional strategies, and sales-driving initiatives;
• Proficiency in developing and executing integrated marketing campaigns across multiple channels, including digital and traditional media.
• Demonstrated experience in leading and collaborating with cross-functional teams, effectively influencing stakeholders at all levels
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively
• A balance of strategic planning and hands-on execution, with the ability to drive initiatives from concept to implementation
• Ability to take multitask, people and team-oriented, ‘Can do” attitude;
• Hard-working, energetic, and proactive individual with strong interpersonal, organizational, and time management skills;
• Ability to think critically but be creative in terms of reports or proposals.

Education requirements

• Bachelor degree or higher with fluent English communication
• Exceptional analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Well- collaborate and influence different stakeholders of the organization

Please click to APPLY BUTTON to apply for the position or contact our consultant directly to discuss further information via hoa.pham@adecco.com / 0974363519

Contact Person

• Hoa Pham
• Adecco
• Tel.