Job summary

Job Responsibilities

• Purpose:
  • To identify economic segments/sub segments and responsible for customer knowledge management.
  • To develop and manage customer value propositions for each targeted segments/sub-segment; participate with solution development; channel management and other related functions to ensure the designed offerings providing products, services fit with CVPs and customer needs.
  • To participate with Strategy team to propose the targeted business model including Sales and Service model for Economic Segment and participate with sale and service model/standard design team to ensure the offerings can be delivered to targeted customers based on CVP.
• Segmentation
  • Identify economic segments and sub-segments.
  • Customer Knowledge management, including customer behavior/needs and periodically update customer knowledge through cooperating with related functions to collect, analyze customers information.
  • Identify group of customer knowledge to manage and give requirement to related units to collect and analyze.
  • Participate with Strategy team to propose the targeted business model including Sales and Service model for
• Customer value proposition (CVP)
  • Propose CVP with key offerings for targeted segment (5 components Product, Price, Service, Convenience, Experience)
  • Manage CVPs implementation by doing periodically assessment (offering implementation, customer feedback, competitors) to make appropriate CVP adjustments, or enrich the knowledge of customers.
  • Participate in solution team/multifunctional team to design offering/solution in details, and give approval of Offering design & bundle to go to market to ensure they fit with CVP and customers ’need
  • Participate with sale and service model/standard design team to ensure the offerings can be delivered to targeted customers based on CVP.
• Human resource management and development within the unit
  • Encourage/motivate for employees and setup working environment in teamwork, comfortable, creative to increase employee engagement.
  • Manage resources (develop manpower plans, coordinate human resources, train, develop adjacent staff, develop development roadmaps for employees, develop mechanisms for the Internal Document assignment, recognition and effectiveness evaluation. work results of employees ....), ensuring to maintain adequate and quality resources.
  • Setup KPI for all employees and tracking performance periodically.
  • To orient the PDP for employees, coaching/mentor and support employees to develop their career path.

Experience requirements

• 12 years of experience in the field of acknowledge customer; customer experience, in the banking industry.
• In charge of the management role at least 06 year in the field of understanding customer segment.
• Experience in build Customer value proposition, oriented key offerings based on CVP.
• Experience in managing performance customer indicators.
• Experience in market research, understanding competitors’ market.
• Experience in developing business policies/programs, especially customer loyalty.
• Understanding in technology platforms, system and give some requirements for data analytics team.

Education requirements

• Have a university degree or MBA in Economics; Bank; Customer segment or related fields.

Please click on the "Apply" button or contact our Consultant, Mr. Linh Le Bao for more details:

Mobile: +84 346200859

Email: linh.lebao@adecco.com

Contact Person

• Linh Le Bao
• Adecco
• Tel.