Head of Digital Marketing

Job summary

Adecco's client, a leading local bank in Hanoi is actively seeking highly qualified and responsible candidates to fill in Head of Digital Banking for its Digital Transformation Division. The successful candidate will be responsible for developing and executing the bank's digital banking strategy, driving innovation, and enhancing customer experience across all digital channels. This role requires strong leadership, a deep understanding of digital trends in banking, and the ability to collaborate with various stakeholders to achieve business objectives.

Job Responsibilities

Strategy Development & Execution:

• Lead the creation and execution of a comprehensive digital banking strategy, aligned with the bank’s overall goals.
• Identify market opportunities and emerging digital trends to keep the bank competitive.
• Drive digital innovation initiatives, ensuring the successful integration of new technologies into the bank's products and services.

Digital Product Management:

• Oversee the development, implementation, and enhancement of digital banking products and services, including mobile banking, online banking, digital payments, and more.
• Ensure that digital products meet the evolving needs of customers while maintaining the highest standards of security and compliance.
• Collaborate with product teams to continuously improve the user experience (UX) across all digital platforms.

Customer Experience & Growth:

• Focus on improving the customer journey through seamless digital interactions and services.
• Use data analytics to drive customer insights, personalizing services to enhance engagement and customer retention.
• Implement strategies to drive digital customer acquisition and increase digital adoption among existing customers.

Leadership & Team Development:

• Build and manage a high-performing digital banking team, fostering a culture of innovation and customer-centricity.
• Collaborate cross-functionally with marketing, IT, operations, and risk management teams to deliver integrated digital solutions.

Risk & Compliance Management:

• Ensure all digital initiatives comply with local banking regulations and cybersecurity standards.
• Manage risks associated with digital banking channels, including fraud prevention and data protection.

Partnership & Vendor Management:

• Identify and engage with fintech partners and technology vendors to drive digital growth.
• Negotiate and manage partnerships to enhance the bank's digital capabilities.

Experience requirements

• Minimum of 8-10 years of experience in digital banking, fintech, or a related field, with at least 5 years in a leadership role.
• Strong understanding of digital banking platforms, mobile banking applications, payment systems, and emerging fintech trends.
• Proven track record of driving digital transformation and customer acquisition through digital channels.
• Experience in managing complex projects and working with cross-functional teams.
• Strong leadership, communication, and problem-solving skills.
• Knowledge of Vietnamese banking regulations and digital banking best practices.
• Good communication skill in English.

Education requirements

• Bachelor’s degree in Business, Finance, Information Technology, or related fields. MBA or advanced degree is a plus.

Should you be interested in discussing further about this exciting opportunity, please submit your application to our Recruitment Manager, Ms. Van Anh Nguyen (Sophia) at vananh.nguyen@adecco.com. Thank you!

Contact Person

•   Van Anh Nguyen
•  Adecco