Senior Marketing Executive

Job summary

A leading global company in yeast & bakery ingredients.

Job Responsibilities

Marketing Strategy Development:

• Develop, plan, and implement comprehensive marketing strategies for the company, including website, social media, email, and display advertising campaigns.
• Allocate budgets for different marketing roles and schedule campaigns to be executed over a specified timeframe by the marketing team.
• Research and identify industry trends, particularly within the bakery sector, and communicate valuable insights to target audiences.
• Analyze and interpret data on market trends, customer behavior, product preferences, and market share.
• Explore new digital marketing platforms and approaches to capture the attention of key audiences.

Optimization and Performance Analysis:

• Plan, execute, and monitor conversion rates for customers across digital marketing campaigns.
• Identify key conversion points and drop-off areas to improve user engagement across various channels.
• Regularly assess the performance of marketing campaigns and compare outcomes to predefined goals and key performance indicators.
• Provide detailed reports to senior management, summarizing campaign performance and insights.

Content Strategy and Management:

• Develop and oversee content for the company’s website, social media, email campaigns, and display advertising efforts.
• Ensure consistency in the company’s branding by creating, proofreading, and editing digital marketing materials.

Internal Communications:

• Implement strategies to improve communication within the company.
• Collaborate with other departments to share insights and updates, promoting a cohesive working environment.
• Create engaging content for internal communications, such as newsletters, emails, and intranet updates.
• Manage and update content on internal communication platforms.
• Partner with the HR and Admin teams to organize internal company events.

Project Coordination and Management:

• Lead key marketing projects, ensuring timely completion and alignment with project goals.
• Report project status and outcomes to senior management.

Experience requirements

• At least 3 years of experience in marketing within the FMCG or food industry.
• Proficient in Digital Marketing, Business, and Communications: Prior experience in digital marketing or related industries is advantageous.
• Strong knowledge of marketing databases, email, and social media marketing.
• Exceptional skills in data research, reporting, numerical analysis, and sales performance evaluation.
• Advanced IT skills, including proficiency in Microsoft Office, Illustrator, and Photoshop.
• Skilled in creating engaging and original content.
• Experienced in managing multiple projects simultaneously.
• Self-motivated, adaptable, and capable of ensuring tasks are completed effectively.
• Possesses a positive, results-driven attitude, with a resourceful and innovative approach.
• Familiar with the latest online marketing trends and best practices for measurement and analytics.
• Experienced in public relations and event coordination.
• Comfortable working in complex environments and skilled at managing diverse stakeholder needs.

Education requirements

• Associate’s degree or bachelor’s degree in Marketing, Business Administration, or other related fields.

Interested candidates please reach out to Mr. Tri Phu via +84 367 665 672 or preferably email tri.phu@adecco.com

Contact Person

•   Tri Phu
•  Adecco